Dead Drift Clothing draws its name from the term "dead drift" in fly fishing, reflecting the brand's origins and passion for the sport. The journey began with the intent to create fishing-related apparel, but entering this niche proved challenging. To overcome obstacles, I taught myself to operate an embroidery machine, which allowed me to start crafting hats and clothing. As the business evolved, I expanded into using transfers for apparel, further enhancing my offerings. The latest addition to Dead Drift is a laser engraver, which has significantly broadened the range of services available, allowing me to create even more unique and personalized products for customers.